In this 21st century where everything is set on fire, digital marketing is no more a choice rather it has become an indispensable part of a business. In the race to compete with modern challenges, digital marketing has become a necessity for all ventures.
1. Client reaches:
Even if your business is already thriving you would be missing out on a huge no. of leads/clients/customers. Digital marketing helps you connect with the clients who cannot reach you. Through this medium, you can target the right audience worldwide and expand your business.
2. Low-cost promotion:
TV advertisement and newspaper promotions only provide the description of your business to the clients, and as appose to that digital marketing provides direct connections with the clients and gives us instant results. Being dependent on old promotional methods is outdated and way too expensive. In this high-speed century these old promotional methods are way too slow to compete in the race of being no.1
3. Brand awareness:
For now you might be popular in your area itself. Digital marketing course provides you an access to flourish yourself and promote worldwide in short span of time. It acts as a feasible and a smart source of expanding your venture. So you can join DMDS – one of the best Digital Marketing Institute in Rohini.
4. measurable results
It is well known for the tremendous results and provides results that could never be provided by any other promotional methods. It provides measurable results in the areas where you are spending money in promotions. You can calculate the amount of sale it is providing through the promotions. Digital marketing helps to generate higher revenue compared to traditional marketing channels. It also helps to give detail insights about your target audience so that you can make super targeted ads.
Digital Marketing is one of the sectors that has generated more employment and interest in recent years, creating new jobs linked to positions of responsibility in the departments of Acquisition Marketing, Retention Marketing or Communication of a company. So you can join one of the best Digital Marketing Course in Rohini
– Digital Marketing Manager: has the responsibility of managing multiple recruitment channels (Adwords, Bing Ads, Facebook Ads, SEO, blind networks, affiliate networks, etc.), the Marketing department budget and the profitability of the bells.
– Responsible SEO: works mainly within the online marketing department doing web audits analyzing the state of the web and indexing within the Google search engine. It is related to the department / professionals of web design, web development, content and responsible SEM.
– SEM Consultant: works with the search engine advertising platforms (Google Adwords, Bing Ads ..) and manages the campaign bidding system to correctly distribute the budget and make the campaign profitable.
– Web Analytics Specialist: for any of the previous professions you need to know web analytics. It is the basis for interpreting and making decisions about what to do. The web analyst takes data through tools, analyzes them and interprets the information to define an action plan or improvements to the web and / or business.
The Freelance Your Work Institute allows you to acquire basic digital marketing training in all disciplines that make up online marketing : Digital Strategy, Web Analytics, SEO, SEM and Community Manager . This course program is designed primarily for two audiences: young people who want to focus their professional career in online marketing and entrepreneurs and small entrepreneurs who want to boost their Internet business.
With this Digital Marketing Course you will learn the essential concepts to improve the positions of a website in search engine results ( SEO ), you will create ad campaigns on Google ( SEM ) or Facebook; you will get more followers on Twitter, you will create conversion-oriented Facebook pages and you will start a network of contacts in Linkedin ( Community Manager ); You will create an account in Google Analytics, set conversion goals and make customized reports on the performance of a website ( Web Analytics ). This Master is highly recommended for all those people who want to take their first steps in the online marketing sector.
Freelance Your Work Digital Marketing Course in Rohini has a 100% practical approach where you will learn the definition of a digital marketing strategy by applying it directly on real cases and exercises. You will develop the knowledge and skills necessary for the design, implementation, management, analysis and measurement of a Digital Marketing Plan for any type of project: a personal web page, a service website or a SME website.
How much should a company invest to be present on the Internet? What return on investment is ideal? How are the results measured? What should the indicators be? What social networks should we use and why? How are we going to increase traffic to our website? Today all companies and professionals need to have a digital strategy to guide their steps within the online channel. A digital strategist must determine and coordinate all actions of SEO , SEM , Community Management and Web Analytics that a company must implement within its online marketing plan. This course gives you the introductory vision necessary for you to know all the areas that make up online marketing and then you can deepen in each of them: SEO, SEM, Community Management and Web Analytics.
In this digital marketing course you will learn practically that:
How to identify and use the business metrics necessary for your project or company. You will learn to quantify and make necessary investment estimates in an online marketing plan to distribute it among different acquisition channels (SEO, SEM, Display, Affiliation Networks, Social Networks, etc.)
Objective
Provide you with a panoramic view of all the areas that make up online marketing: SEO, SEM, Community Management and Web Analytics. The current difficulty for the online marketing professional will be analyzed, as well as the areas of knowledge necessary for positions of responsibility in a digital marketing department. You will know the different business models existing on the internet through the metrics used to model them: CPC, CPM, CPL, CPA .. and you will learn to analyze the ROI of an acquisition marketing campaign. Also, cases and practical exercises will be seen in class to put the above into practice.
The student will have the tools to be able to model and estimate the viability of an online business, before making a capital investment.
Content
The Digital Paradigm
– The new Marketing & the new Digital Consumer
Differences between traditional marketing and current digital marketing.
Online Business Models
– Types & Models
Identify the most common business models on the Internet. You will know the sources of income, the business metrics used and build yours.
– CPC, CPM, CPL, CPA
Campaign Metrics How to make estimates of the profitability of a business or the profitability of campaigns.
– Advertising Networks
Google Adwords, Facebook, Affiliate Networks, Premium Networks. Differences and potential uses according to business objective.
Digital Marketing Strategies
– Examples of current Digital Business Strategies.
Define a business and its digital strategy looking for profitability.
Digital Organizations & Online Marketing Plan
– Acquisition and Retention Marketing
What it is and its figure within the company.
– Online Marketing Plan
The Phases of a Marketing Plan. Objectives and Strategy. Create an Online Marketing Plan for your business and analyze the ROI. Web Analytics and Business KPIs
Professional outings
· Digital Planner
· Online Marketing Manager
· Digital Strategy
Requirements
To take the Digital Marketing Course in Rohini it is necessary to have a basic knowledge of the Internet
